Unless you subscribe to the theory that there is no such thing as bad press, don’t be the company that emails us and compares their new product to Flickr, but spells it “Flicker” in the email. And don’t send us links to the product that show error messages that are completely wrong.
Alas. I agree. Press releases must be professional. I can’t imagine that this maligning will help out the site that committed the error. I’d call it the 101 of internet PR: 1) Spell correctly, 2) double-check all links before hitting Send, and — I’m embellishing here, but nonetheless — 3) have flawless grammar, too.
I’ve written before about how a company’s website, riddled with errors, caused me to not buy something I’d hoped to. Mistakes are even worse in a press release, though, because it’s being sent to members of the press, who probably have a keener eye for grammatical flaws than the general public. Add to that the fact that the news media have some level of power over their readership, and you’ve got a lethal combination.
Notice the post title at TechCrunch: “Don’t be this company.”
I second that.