Tag Archives: marketing

Blogs saving books? A conversation, part 1

Criticism is and has been circling the web the last several weeks. Until now, I’ve chosen to remain quiet and just listen. There are such strong feelings on both sides of this debate, like so many. I can see some of what both sides say, but I can’t align myself with either side. I’m pulled in several directions here.

Once I completed my coverage and analysis of this discussion, I decided to break it into three parts for the sake of length. This first part is an introduction to and overview of the situation.

First, let’s set the stage.

The subject: Will the death of newspaper book review sections hurt books and the literary community in general?

On the one hand: The literary guard.

On the other: Quite a few book bloggers.

Disclaimer: I never could really get into the reviews in newspaper book sections. They’re long, and so many of the books they review are books I’ve never heard of, I most likely can’t get at my library, and I may not be interested in reading.

The back story: Major newspapers have been closing down their respective standalone book review sections, sometimes eliminating the content and related positions entirely, other papers eliminating some positions and crowding the book reviews into another section with less space. [This hasn't been happening at smaller newspapers because they didn't have standalone book review sections to begin with.] Part of this issue, although not really discussed alongside, to my knowledge, is how major newspapers’ collective future has been in question for quite awhile now. The logical question is, then, what will replace these reviews in the collective? Stated another way: How will readers learn of new, quality books? It’s the answer to this question that the current controversy stems from.

Continue reading

Coffee and books bright idea

First there was a small coffee counter in the corner of the big bookstore. Then, we found a certain book title for sale at the small (in square footage but massive chain-wise) coffee house. But now, Starbucks (Germany) offers another idea for combining these two loves:

Here’s a different kind of Starbucks book promotion, one that will take place September 17-October 7 in selected Starbucks in Germany, as reported by the Schweizer Buchhandel (Swiss Bookselling) newsletter [This site appears to be in German, so unfortunately I couldn't confirm what's quoted here nor add to it.].

In cooperation with Zurich’s Diogenes publishing house (think Knopf or Farrar, Straus & Giroux), Starbucks is putting on a Mystery Festival Coffee & Crime program that consists of 11 readings in nine cities featuring six mystery authors and an audiobook narrator (reading Georges Simenon books). Another 125 German Starbucks will feature a “reference library” of works by the authors and information about the readings. Another display offers excerpts and advises customers that books by the authors are available in bookstores. At the readings, book sales will be handled by local bookstores; Starbucks is not selling any of the Diogenes titles.

The partners are also putting on a lottery in all German Starbucks—prizes consist of books and coffee.

Sounds like fun!

Via Shelf Awareness.

Cuil = source of knowledge?

It turns out: Kind of, but not quite.

Since the launch of the new search engine, Cuil.com, (pronounced Cool), on Sunday, it’s been in the news. Well, the nonmainstream news I heed, anyway. One such story was digging deep to discern the truthfulness (or lack thereof) of the site’s claim that cuil is an Irish word that means knowledge.

The results are in: It kind of means that. The word (coll, with a genitive cuill) actually means hazel; it’s associated with wisdom/knowledge in Celtic mythology. This culled from the comments on the above post; the commenter wrote succinctly about it here. So the search engine creators spelled their site wrong, too, apparently.

This is all a side note to whether the search engine actually leads a user to knowledge. From what I’ve heard so far, it’s not scoring too well in that category. When I tried it, I got both tangential results and entirely unrelated results; some results were not even in English. I did not get any directly related results.

Bookstore stocks bikes

A bookstore in Minnesota is now also offering bicycles for sale. Well, it’s actually just one style of bike. An inexpensive, utilitarian pedal transportation machine. And for every two he sells, another will be donated to BikeTown Africa, which is currently operational in Botswana, but is apparently open to expansion in any African country that wants to be part of the program.

Via Shelf Awareness, from yesterday.

ISBNs unique?

I’ve never really paid much attention to ISBNs — I don’t even know what that acronym stands for — but I’ve always thought they were a unique match to a book. No two are the same, and all that. The signature of a book, in a way. This makes sense to me.

However, I’ve apparently found a glitch in that system, either that or I’m starting to learn that it’s not much of a system at all:

My husband decided he wanted to read the Father Brown stories of G.K. Chesterton. Not just a small selection, though; he wanted the complete works. So he goes to Amazon in the early-morning hours, discovers that the store itself is temporarily out of the Complete Works. Not to fret, though, since it’s available from several other reputable sellers, still through the clearinghouse.

Well, the book arrives, and it’s surprising. The complete works, according to the Amazon profile, is 800-some pages. This was in the 200-page range. Oh, and it said Selected Stories on the front cover. A bit of a tip off?

He went through the process of letting the seller know of the mistake. This took awhile. Then he had to take it up with Amazon, because the seller didn’t respond. Finally, they refunded the money.

Then he ordered another used copy, from another affiliate seller. When this one arrived, it was 411 pages (Did it morph in the mail? What?) It also has a telltale plaque printed on the front: SELECTED STORIES. While he was filing this complaint with the seller, we noticed that the ISBN on each of these two books we received as well as that on The Complete Father Brown Stories (again, according to the Amazon profile for this book; we haven’t actually seen it yet) was the same. Identical! We also checked the ASIN (whatever that is), but those, likewise, matched.

Once he finished filing the complaint with the seller, he immediately placed an order for the temporarily out of stock version directly from Amazon. Hopefully it’s the right book, whenever it comes.

One more thing: Each of the books had different copyright dates: The first was published in 1994 (I think. I don’t have this book anymore). The second in 1992. The one we want: in 1998.

So, anyone have some expertise to share with me? What’s the deal with these ISBNs? If they’re not really unique to the book, what’s the point of having them in the first place? Is there a better way to track the books? Help, please!

Crazy 14-book giveaway

That’s right, you heard me, there’s a crazily enormous book giveaway over at Trish’s blog, Hey, Lady! Whatcha Readin’? — 14 books! And she’s giving away 5 of these boxes of 14 books! Craaazy! The books are courtesy of Hachette Book Group USA.

And she just announced that she’s extending the deadline by a week, so you’ve got a chance to enter.

Go ahead, you know you want to! :)

Read-a-thon: Cover collage challenge

Books I read (or am still reading but hope to finish):

I’m taking the cover collage challenge as an excuse to use WordPress’s Gallery feature for the first time. Enjoy!

[Yeah, there are four covers for the same book; I only read three. This looks nicer.]

How how-to books reflect the economic state

Again, from Shelf Awareness:

The Los Angeles Times charts the frenzied buying by publishers to find “the next ‘big book’ that reflects a more sobering view of the economy and offers solutions to help Americans survive the current fiscal woes.” Some publishers are lucky enough to have pertinent titles in the pipeline, but others don’t and are reissuing some pertinent works.

The story’s lead puts the issue in perspective: “About a year ago, one of America’s bestselling business books was Michael Corbett’s Find It, Fix It, Flip It!: Make Millions in Real Estate—One House at a Time. Today, one of the hot finance titles picked up for publication is Stephen Leeb’s Game Over: How the Collapsing Economy Will Shrink Your Wealth by 50% Unless You Know What to Do.”

While it may be a statement on the sober state of the current U.S. economy (I had never thought about this before), it’s also a statement about the publishing industry. Publishers want to get their hands on titles of this sort because they know they’ll make money. OK, they’re businesses, sure. But sending up such a flare makes me seriously doubt the quality and trustworthiness of the manuscripts they’ll receive and later publish in response. Just as the publishers want such titles so they can make money, perhaps writers will create and submit corresponding titles too quickly, or despite those writers’ lack of relevant qualifications. The thought makes me squeamish.

Maybe it’s because I’m too much of an idealist, I don’t know. I do know that it makes me want to stay firmly in the realm of fiction.