Corporate identity crisis

Bass Pro Shops’ Outdoor World in Omaha, Nebraska

What do you expect of a place that calls itself Outdoor World? Does the name carry with it any inherent expectations of the company that uses it? It does for me. I feel assaulted by that huge ocean of parking lot in front of a mammoth building bearing the name Outdoor World.

It’s one thing for Wal-Mart or some other corporate retail giant to have a massive parking lot and a gargantuan building; for a place labeling itself as one who cares about the outdoors, though, it’s unpalatable. Hunters and fishermen are often cheerleaders of environmental protection — they use the outdoors a bunch, so they have a vested interest in seeing that it’s maintained and improved and not destroyed. Ducks Unlimited, anyone?

Want to hazard a guess on the carbon footprint of just one of Bass Pro Shops’ 45 buildings? (Another 19 or 20 are planned to open soon, according to the company’s map.

I found a tiny link on the bottom of the webpage, to Our Commitment, but it goes nowhere. A phrase appears briefly when I click the link, telling me to click here if the page doesn’t appear, but that only took me to customer service. Nah. I do wish I could read about the company’s commitment, though. The site does have a page of links to conservation organizations.

It would behoove Bass Pro Shops to play up its conservation/offset measures, if it has any. Otherwise, this identity crisis is a real turnoff.


One response to “Corporate identity crisis

  1. I am often amused (in an “I am NOT amused” sort of way) by the blatant hypocrisy I see in things like this. Does no one else see the dichotomy, or are they too blinded by corporate interests and the almighty dollar?

What do you think? I'd love to know.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s