Shoddy writing, take 2

Not all printing services are created equal and outputs differ in many ways like the level of customization possible, the binding materials and methods will your file be reviewed before printing? The type of paper used, and the quality of the printing itself. (Issues like type of printing device used, its age, on going maintenances, color management process, daily calibrations, skill of the operator and more) Also differ the level of service and support you will get, the shipping method used (resulting in shipping time, tracking ability, reliability), simplicity (no need to open an account), will your product be branded with the supplier brand, and more, All of these factors will eventually translate into the quality of your output and the level of customer experience.

Ack! I don’t even know where to start, if I need to tell you what’s wrong with this paragraph. Feel free, if you’ve got some time.

Here’s the rest of that page. Digi-labs prints cards, photobooks and calendars.

I’ve written before about how a company’s lack of grammar on its website will deter customers. This is just another instance, I guess. I really don’t understand how this gets published, though. Compose the text in a word processor, then look at what’s underlined with those squiggly red and green lines and why. Heck, you’re a company. Someone on staff should be able to compose a few communicative sentences. If this isn’t the case, either hire someone, outsource content editing, or educate your current staff. I’m not asking for high literature, just straightforward, clear communication.


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