As seen on our recent trip to Florida, on the door of Down the Hatch, a coastal restaurant on Daytona Beach.
It shouldn’t need to be said here, but I’ll say it anyway: Quotation marks do not provide emphasis. Rather, they indicate that the material contained therein is being quoted. Hence the name of the marks. For emphasis, many techniques could be effective here. Bold, italics, underline, all caps [when the whole sign isn’t in caps], asterisks around the word, larger font, different font, different color — these are just a few of the options preferable to quotation marks. While I may not *love* all of these options, they’d all be better than quotation marks.